Below is an example project brief created for Minternet, a web design development service from freelance web designer Mike Munro. Does it help them increase … A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. A design brief is used as an initial guide. If anything, a design brief is essentially a questionnaire. Which of these words is a better fit for your brand? View 02 Logo Brief.pdf from ARTS 550 at Eastern Michigan University. What are the long-term goals of the company? With so much responsibility leaning on your logo, you have to get it right. It might look great but when you turn it into a black and white image or shrink it to fit a small icon box, the logo becomes unrecognizable. → Send me an Email with your responses to the questions I have set out below in the Logo Design Brief (an → precedes each one). The ideal design brief is made up of questions that the client can easily answer to generate information about their business or company. A detailed and thoughtful design brief will lead to a successful end product—whether it’s a logo, brochure or entire branding campaign.If you’ve nailed the target audience, know the budget, have a detailed list of all materials needed; know what the ultimate goal is and how it will be measured, you end up with a beautiful campaign that everyone will be pleased with. Would you like a 'brand guidelines' pack for future reference. Ready to launch your company? A logo design might seem innocent in English but it could be offensive in another language. You can start researching which elements serve this function for your company by looking at your competitors. Here’s what a few expert logo designers had to say about how to present a logo according to the design brief: Always start with a detailed design brief. Why was your company started in the first place and what was the motivation? How do most of your customers find out about your company? What are the values and/or mission statement of your company? This guarantees you focus on its silhouette first. Today’s trends will fade out and your logo may no longer seem relevant in years to come. Giving feedback and approvals? Shopping sites tend to combine font types like Source Sans Pro Regular with Crimson Text Regular. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. Choosing red as your logo’s primary color, for example, amplifies a theme of youth, aggressiveness, and bold decisions. Green is often meant to symbolize peace and growth, which is why nature brands and eco-friendly logos utilize it the most. So, I tried to create most important logo design questions to ask clients and customers. If you remember, a few weeks ago I did a call for companies who wanted to win a free logo design from LogoInn.com. Here are 50 questions to consider when chatting to a client prior to designing a logo. What three attributes would you like your target audience to think of when they look at your new branding? Are you an SEO firm for local online businesses? by Amber Ooley. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. When approaching a client over your logo design do not ask what do you think about it. Don’t pick colors solely because they’re your favorite. 3 Industries That Need Electronic Notary Services — And May Not Know It, How to Put Your Logo On a Business Card Template, How to create a Gmail signature with your logo, If you experience any difficulty accessing content on LogoMaker, please contact us at 866-333-8917 or, Logo Maker: Trusted by over 20M businesses to, Country Music Band Logos: Telling a Story. A logo design brief is a document that provides a designer all of the information needed to create a logo for you. What does the color represent? Color Preferences. Why does your current branding use those colours, fonts, etc.? Please supply a brief description of the design you have in mind and any other information that would be useful. (Stress to the client that the fewer decision-makers, the better!). You can read more about creative briefs in the article “The Creative Brief: Questions to Ask Before Designing a Logo”. Creating the perfect logo design | Consider different types of logo 5 Consider different types of logo — 3 A logo in itself is not a brand. If the client doesn’t provide you with one, create your own by asking the right questions. The risk of not completing a detailed brief is the possibility that your organisation ends up with a … What is a Logo Design Brief and Why Is It Important? By identifying who your audience is, you can eliminate logo elements you know won’t work and focus your design choices on those that do. In order to design a logo that works for you, designers need to know the colors you prefer. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. High end or cost-effective? Color: Explain the color choices. How does the color choice relate to the business? Questions about the design project's scale, timeframe and budget; To facilitate the conversation, I'm using “company” as a global replacement for the client. This logo design form asks about customer's personal, company and brand details. I like to call it a creative brief, but whatever you want to call it, just make sure to do it before you begin designing the logo. Creative Boom celebrates, inspires and supports the creative community. Don’t hesitate to rely on us to strengthen your brand with a memorable logo. Any third party sub-contractors or other agencies/freelancers? logo design. A random generator for design briefs. This means you're going to have to ask a lot of questions to draw out as much information as possible. Obviously, you won't have to ask every single one, so just use this guide as a helpful checklist. Benefit of your product/service:Does it save your customers money? A design brief is something that is vital to any design project and frames the expected delivery. The simplest design-wise is to create a logo based on the company’s initials. Finally, what would you like the final work to produce? How long has your company been established? The final and most important question is whether or not you should hire a logo designer. Product/services positioning statement:This is like your company mission statement, only more specific to your offerings. A popular example of an inappropriate logo is the 1973 logo for the Archdiocesan Youth Commision. Those logos stayed throughout the years because of their timeless design. You could end up with a logo design that sticks with your company for decades. 1. The following questions will help you determine if your logo suits all your needs for the company. 2. It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. 12 Questions to Ask When Designing a Logo: The following questions will help you determine if your logo suits all your needs for the company. Call it a discovery process. They ask all of the above questions and attempt to create a logo for you, collaborating with you to make a design that perfectly embodies your business. These don’t have to be logos from companies in the same field. You can ask the same design brief questions to individuals, service clubs, organisations, charities, events, etc. It also helps to … Do you have a strapline or slogan that goes along with your logo? Hassle-free design starts here. Are there any logos that you particularly dislike and why? Sample Creative Brief for Logo Design. (consider how many you can offer – this varies from designer to designer). Do you sell products for medical students or do you offer HVAC repair services for big businesses in town? Look at the logo of FedEx or Coca-Cola. Pick a theme for your company, an emotion you want to convey, and then choose a color that best delivers that emotion to your audience with a single glance. Written by What do you like and dislike about the current logo? Randomly generate smart design briefs to practice your design skills, get content for your portfolio and gain experience working off a real design brief. Understanding the preferences of your client in this aspect is key. Before you design a logo for a client, it’s important to have a solid understanding of the brief. If so, what would they be and why? Take some time to look around and list down the most memorable logos you can think of. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief. A logo design questionnaire is absolutely vital right after you signed the logo design contract template, and well before logo creation commences.. That’s because it provides a solid understanding for your design brief.By drawing out as many questions as possible, you’ll be creating a smooth journey towards a proud-worthy outcome that your client will rave about. Logos is Greek for word. Think you got a good idea of what your logo should be? Reference. Katy Cowan Which of these words is a better fit for your brand? It’s because people often associate a specific emotion or idea with fonts. In this article, I'd like to suggest and discuss 10 questions to ask your clients that will help you produce good design briefs. A logo also shouldn’t have any offensive imagery. The Questions To Ask In A Design Brief. There’s also the logo of Kids Exchange which, due to the lack of spacing and wrong font type, appeared to many as “Kid Sexchange.”. That will confuse the client as you are expected to explain the design and not ask questions. They often use an image of a cup with steam lines to indicate a hot drink. Monthly? How to write a high quality logo design brief By British Design Experts. How big is your company? Orange is a friendly and approachable color, which is why you’ll see shopping sites like Amazon use it a lot. Call it what you will…but be sure to do it, before you either hire a designer or try to design your own logo. Launched in 2009, we love to explore the very best creativity and offer interviews, tips and ideas to help you succeed. Company mission statement:This is a sentence or two that explains your company’s goals. There are certain questions we like to ask a client prior to beginning the logo design process. Take cues from this and hunt down an ideal image, font, or color. Hence, the content of this document can change as the design project progresses and develops. What is a design brief? Are there any restrictions to consider when designing the new logo? Design brief. Don’t pick colors out of a whim. Where will the logo be mainly used? Your next step is to take a step back and decide whether you want to follow your competitors’ trends or do something different. About. It should also weave in some information about what your organization is and why it exists. An effective logo design brief accurately reflects your business’s mission statement and helps the designer get on board with how you see things. good brief. What is the average household income of your target audience? Keep in mind that when it comes to branding and businesses, colors convey a psychological impact on your target customers. The term logo is short for logotype, graphic designer speak for a custom-lettered word. By Ian Paget Some clients that approach you may have worked with 11. Are there any elements from the existing logo that you'd like to keep and why? Who will be the internal decision-makers on this project? Before you design a logo for a client, it’s important to have a solid understanding of the brief. What do you want the new logo to accomplish? on Weekly? How do your competitors market themselves? You can come up with the right image, font type, and color that works to broaden your brand’s identity and reach. Without good direction, you'll find it almost impossible to create designs that are on brand, on budget, and tailored to your client's target market. Many of our recommended questions cover all grounds and help you to figure out the client's background, its target audience, its strengths and weaknesses and its goals – everything that you really need to know to satisfy the client's needs. However, the investment pays off because you won’t have to keep redesigning every few years. revenue?). An example logo design project brief. What words describe how you feel when you look at your current logo and branding? Why is this important? You will notice that this list details specific information about the business, its target audience as well as personal preferences. Most coffee shops utilize an image of a cup and steam to embody what they offer. Ask questions. Conduct research focused on the industry itself, its history, and its competitors. As mentioned, the arrow in Amazon’s logo runs from A to Z, symbolizing how they sell everything you can think of. This questionnaire template also collects typography, style preferences your customers liked which is also very helpful for your design decision. Ask yourself if your logo design features something like this. Exquisite designs might look nice but it’ll be expensive to hire artists each time you have to replicate it and draw it. To design a logo for Minternet Web Design No matter where you decide to design your logo using a free online logo creator, illustrator logo templates , 99designs or its competitors for best results you need to ask these questions first. They achieve this not only by considering the questions on this list but by implementing a unique and memorable design philosophy. Which of these words is a better fit for your brand? Aim to create a logo that follows this train of thought. It was popular once, back in the mid-1990s, but has since faded out of popularity. Regardless of what your company focuses on, think of a single image that best represents it. The logo for Hershey’s Kisses has a hidden Kisses in the gap between the letters K and I. How do you plan to communicate with your target audience? It’s the starting point of the project and it should provide the designer with as much relevant information as possible. One common gimmick is to place a hidden image in a logo. If you had to describe your business in one word, what would it be and why? Print, web, etc.? What services or products do you provide? If your customers had to describe your company in one word, what would it be and why? It has to remain meaningful even if the market shifts. One of the most important questions to ask when designing a logo is who your target audience is. Is there anything that must be included, like existing brand elements, words or icons? This means you're going to have to ask a lot of questions to draw … It will give the designer basic and necessary information required to design a logo or any other design the client has requested. Others will add an image of a coffee bean or tea leaf to further imply they serve organic drinks. This makes simpler designs more appealing and affordable.